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3 posts tagged branding
Too Much Mountain Dew!
I have a love affair with Coca-Cola. Not only do I tend to gravitate towards brands that are iconic and have their own culture. However, there is an exception to that rule, and that’s Mountain Dew. Now, if Coca-Cola were to push Mello Yello and really attempt to take out Pepsi’s last good product, I’d jump on the bandwagon. Unfortunately, there doesn’t seem to be an emphasis by Coke to that any time soon. It’s almost like Coke has given Pepsi a mercy product.
Side conversation: I hate that I need Mountain Dew to get the creative gears going, but the side effects I experience are a small shake in my hands. It’s pretty annoying when you are trying to sketch something with shaky hands.
I’ve been reading Martin Lindstrom’s “Brandwashed” and learning quickly about the tricks used by big companies to get us hooked on their brands when we are lil tikes. Well, this video only proves the point - this 5-year old girl gets most of these identifications right. No doubt, she identified McDonalds right away, “McDonalds! That’s an ‘m’ made out of french fries.”
If you recall, JC Penney spent a lot of moola in 2011 rebranding their identity and got some bad marks for lack of creativity with their results. So, back to the drawing board this year to create something that screams American. I think they got it on this second try. You?
